In a society whereby gender stereotype is prevalent, women have always found it had to prosper in sever aspects of their lives, especially in business. However, this is not the case with Whitney Wolfe who has overcome several struggles to establish a leading dating app known as Bumble. The 28-year-old is Bumble’s founder, a company that is currently headquartered in Texas. Whitney Wolfe holds an international studies degree from Southern Methodist University. She got married to Michael Herd on 2nd September 2017 at Amalfi Coast.
In spite of having a lot of exposure to digital opportunities, it took some twists and turns before Wolfe established Bumble. Previously, she was Tinder’s co-founder but left the company on account of sexual harassment. After her departure, she wanted to create a social network for women which she would call Merci. Before she could implement this idea, Badoo’s CEO, Andreev offered her an opportunity to work in his company as the chief marketing officer which she turned down. Notably, Whitney Wolfe did not like the idea of working for a dating site neither did she want to establish something similar. However, Andreev’s persuasion and financial support saw Whitney Wolfe create Bumble.
Being that Badoo would provide the technical support for Bumble, it would possess 79% of the company while Whitney Wolfe would acquire 20%. Currently, Bumble has achieved most of its objectives and has more than 50 workers. The platforms such as Bumble Bizz have exposed people to career opportunities while Bumble BFF enables people to make friendships. One thing that can be learned from Whitney Wolfe is that the exchange of ideas among people facilitates the prosperity of a business. An observation from the offices in Texas shows that employees are given an environment to learn and grow together. They are not forced to sit behind their desks all day, and this has enabled Bumble to become a great employer.
Another lesson to take from Whitney Wolfe’s invention is that collaboration is critical. She attributes the success of Bumble to the partnership with Badoo which has provided not only technical support but also insights on running dating apps. A prove to show that this company is growing is the fact that Match wanted to acquire it at $450 million but the deal failed. However, Whitney Wolfe argues that she can only sell the company for the incorporation of new ideas but not for financial gain. She also admitted to wishing for collaboration between Bumble and Facebook which has the intentions of opening a dating site. Being that the company is only four and a half years old and has already created a good brand name, we should expect more from it soon.