If we look at the beauty and science of hair, we can learn quite a lot. For instance, the cuticle is key when it comes to our tresses. It is the outermost layer of hair and features overlapping segments. This natural design protects the inside layers of the hair.
If the segments of the cuticle lay flat, that means the hair is healthy. When locks show dry or damaged hair, the cuticle will lie open.
The proper shampoo and conditioning system will close the cuticle and seal in moisture.
Maybe you spend a lot of money for hair care products that perform with huge lathers, but sadly, most of these brands carry nasty chemicals in their formulas. You might feel that the big foaming action is helping your tresses, but in reality, these potentially toxic chemicals are weakening the hair shaft. Little by little, your hair becomes, dull, rough and damaged.
WEN hair developed a healthier way to care for your hair and its all important cuticles. It’s the famous no lather shampoo that features botanical and herbal extracts for hair strength and shine. There are zero sulfates present in WEN’s special cleansing conditioners.
Chaz Dean is the famous LA stylist who created the WEN By Chaz label. He is a proud person living an holistic lifestyle, and that is how he approached developing his popular brand of no lather shampoos. His cleansing conditioners are multi-action, 5-in-1 miracle hair care bottles. One bottle can effectively cleanse like a shampoo and offer a conditioner, de-tangler, deep conditioner and leave in conditioner. The products are so luxurious and versatile, that each WEN item can be used on hair of any type and texture in any condition, even for a double-process platinum blonde.
To learn more about WEN, check out the brand’s Facebook page and Twitter account.
Wen Organization profile: https://www.crunchbase.com/organization/wen-hair-care#/entity